
www.esdeeptech.fi linkedin.com/in/erkkisoininen erkki@esdeeptech.fi

Strategies
Business plans
Roadmaps
Portfolios
Market segments
Customers
Partnerships
Internal ventures
M&A support
Competitors
Driving Market Entry and Growth:
Product-market fit
Go-to-market
Partnerships
Scaling
From Research to Market:
Project initiation
Project governance
Scaling with Discipline:
Strengthen strategy execution in R&D, Product Management and other operations


Certified Advisory Board member,
by Helsinki Region Chamber of Commerce
Strategy, M&A, Board work, Building Teams, Systems Development
New tech businesses, ecosystems, business planning
Product planning, roadmapping, Product Lifecycle Management, Product marketing
R&D, innovation, IP, new product introductions
International B2B, negotiations, account management
In-house/outsourced manufacturing, sourcing, quality
“Erkki is a strategic thinker who always sees the bigger picture and translates it into clear targets. His supportive coaching style and cross-functional approach made working with him both inspiring and educational.”— Direct Report, Bluefors (Tomi Elovaara, Product Manager)
“What sets Erkki apart is his talent for translating complex technical concepts into solutions that resonate with customers and inspire teams. His ability to see the whole chain, from product ideas to successful sales execution, is amazing.” – Manager, Canatu (Risto Vuohelainen, CEO)
”He interacted with customers with clarity and confidence, earning their trust through thoughtful dialogue and strategic insight.” – Co-worker, Canatu (Ilkka Varjos, CTO)
“Possesses rare depth of technical understanding and business acumen; makes sound, timely decisions and always delivers on commitments.”—Manager, Elcoteq (Patrik Åhgren, VP Technology and Business Development)
“Erkki is conscientious and highly skilled—detail‑oriented with a firm grasp of both current and future technologies.”—Coworker, Elcoteq (Timo Seppälä, Account Director)
“A leader with exceptional ability to move seamlessly from technical detail to strategic context.”— Manager, Planar (Runar Törnqvist, Research Manager)
“Calm, confident, and thorough—his leadership creates trust and clarity within teams.”—Direct Report, Planar (Brad Aitchison, Research Engineer)